About Iterative Search
Iterative Search was born from a simple observation: search engines haven't evolved to match how people actually research. While search engines focus on delivering millions of results faster, researchers need fewer, better results and tools to manage their complex, multi-session workflows.
Founded by experts in user experience, software engineering, and business strategy, Iterative Search is the first Research Engine — a tool designed around 30 years of studying search user behaviors.
Our Mission
To transform how people conduct research by providing intelligent tools that understand the iterative, multi-session nature of complex research — making every researcher more effective and efficient.
Our Vision
A world where research tools work the way people think — not the other way around. Where every search builds on the last, every insight is preserved, and knowledge grows organically across sessions and teams.
User-First Design Philosophy
While most companies start with a solution then try to find a problem it solves, Iterative Search focuses on accurately redefining the problem, then identifying the right solution. Our design is based on 30 years of studying search user behaviors, with generative observational user research to understand the problems people face when conducting iterative or complex searches.
Leadership Team
Decades of combined experience in UX, engineering, and business.
John Ireland
CEO
Experienced executive with an MIT MBA, John is a successful growth-minded entrepreneur with over 20 years of experience building businesses. He has held positions as CEO, CFO, COO, and Head of Business Development across application development including SaaS, mobile apps, and proprietary value-add applications.
[email protected]
Larry Marine
Chief UX Officer (CUXO)
Chief Designer with 30+ years of experience as an expert UX and behavioral designer. Larry has designed several top-performing websites including ProFlowers, FedEx Office, and Vanguard. His designs have influenced the modern standards of the user experience industry.
[email protected]
Mike Kobar
CTO
Senior Software Engineer with 30+ years of experience in software development, product and project management. His industries include defense, aerospace, telecom, and VR/AR. Mike has successfully launched 25+ products from enterprise applications to mobile apps.
Patent-Protected Technology
Iterative Search's core technology is protected by patent. Our design is based on 25 years of observed user search behaviors and focuses on supporting common user behaviors and the user experience, not just the technology behind the scenes.